CaravanWorks Marketing Tools
CaravanWorks Marketing functionality empowers caravan dealers and manufacturers to effectively manage and execute diverse marketing campaigns. With tools for creating personalised emails, newsletters, and targeted campaigns, CaravanWorks helps you reach specific customer segments and track campaign performance.
Powerful Campaign Management
Multi-Channel Control
Manage diverse marketing campaigns, track progress, set budgets, segment audiences, and monitor real-time results with ease.
Custom Email Templates
Responsive and Personal
Create device-friendly templates with tracking links and personalised content using merge fields.
Campaign Insights
Metrics at a Glance
View lead generation and revenue metrics for each campaign with an easy-to-read dashboard.
Key Features
Campaigns
CaravanWorks campaigns are a flexible tool for managing diverse marketing initiatives, such as email, newsletter, web, radio, television, and mail campaigns. This feature lets you track campaign status, set budgets, and define start and end dates. You can segment your target audience for each campaign type and monitor real-time results and performance through the Campaign Log and Statistics panel. Additionally, CaravanWorks allows you to oversee all marketing activities, review the history of campaign actions, and evaluate projected revenue.
Import Contact List
CaravanWorks offers a user-friendly Data Import Wizard that simplifies loading contact lists for targeted marketing campaigns.
Target Lists
Target Lists enable the segmentation of Account, Contact, Lead, and User records into distinct groups for inclusion or exclusion in marketing campaigns and mass emails. Typically, target lists are created based on criteria like industry, age group, interests, marital status, or geographical location. CaravanWorks allows for both manual and automated creation of target lists, using reports to identify records that meet predefined criteria. This functionality helps businesses personalise their marketing efforts by delivering relevant, segment-specific messages to each group.
Opt-in/Out Management
Ensure compliance with marketing and advertising regulations through CaravanWorks’ robust opt-in/out management features.
Email Templates
Design responsive, device-friendly email templates with embedded tracking links to web landing pages. Use merge fields to automatically personalise the content of your messages.
Mail Templates
Create PDF templates for generating printable marketing materials. CaravanWorks’ PDF templates support merge fields and decision logic, allowing you to produce personalised content.
Mass Email Campaign
Monitor the effectiveness of your email campaigns with detailed tracking of deliveries, bounces, opens, and click-throughs on embedded links.
Campaign Dashboard
Gain insights into campaign performance with a dashboard that displays lead generation and revenue metrics for each campaign.